Electric Formulas were born out of passion. Drawing on two decades of experience in the industry and years of intense research and development.
Each product has been carefully and expertly formulated to offer guaranteed results on clients. This luxurious salon professional range offers a sensory experience, unique to the Electric brand.
Straightening vs. Smoothing
Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape. Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired. Keratin Complex’s signature keratin works effectively on all hair types. Our unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.
All Hair Styling
Combining technology with an artistic edge, we pride ourselves on producing high performing products that can be used to recreate the latest hair trends at home or in-salon. Browse below and explore our complete collection of hair styling products to transform your look today
Create the hairstyle you’ve been dreaming of with the wide collection of ghd hair styling products. ghd advanced hair styling technology means you can keep even the most rebellious of hair under control and styled to perfection.
Not sure which one is right for you?
Come in and see us for a try/demo with no obligation to buy.